Israel Defense Forces to conquer Facebook

I've already blogged about Israel's innovative campaign to integrate bloggers - especially those in the diaspora - in its international outreach efforts. In fact, it appears that the Israel Defense Forces are working on creating a dedicated new media unit that would do just that. Haaretz reports:

The Israel Defense Forces Spokesman's Office is to begin drafting computer experts with an eye toward establishing an Internet and new media department unit, Army Spokesman Brig. Gen. Avi Benayahu said Monday.

Speaking at the Eilat Journalists Conference, Benayahu said the new department would focus on the Internet's social media networks mainly to reach an international audience directly rather than through the regular media.

The new unit, as well as an initiative by the Information and Diaspora Ministry to train people to represent Israel independently on the Internet and in other arenas, were presented Monday at the conference during a panel discussion on Israeli public relations abroad.

Responding to criticism of Israel's ability to face hostile entities on the Web, Benayahu said the new program would be able to deal with the problem. He said that from each group drafted to the Army Spokesman's Office, between eight to 10 young people who are experts in Web 2.0 - YouTube, Facebook and Twitter - to be identified before induction, would be assigned to the new department. The new recruits would be put to work in the new media unit after undergoing a general Army Spokesman's Unit training course.