Posted By Evgeny Morozov Share

Unlike many other honorable members of the technology blogosphere, I am not too excited about Google's ultimatum to the Chinese government (if you have been living in a cave or are not on Twitter:  Google wants to either stop censoring search results on Google.cn or shut down their Chinese shop altogether).

Of course, all companies make mistakes, and Google's executives may have discovered that they blundered when they decided to offer a censored version of Google.cn. I grant them the right to to fix the situation.

But to wrap their decision in the melodramatic rhetoric of cyberattacks on Chinese human rights activists? Give me a break. Their supposed naivete about whom they were dealing with just doesn't sound very convincing. Are we really supposed to believe that, until they experienced cyberattacks on the email accounts of the Chinese human rights activists, they thought that their counterparts in the Chinese government were all good and well-meaning chaps who would never think of such a thing?  

I won't be surprised if it turns out that cybercriminals in virtually every country wage cyberattacks on Gmail and other Google services. This is now what Internet companies should be expecting: cyberattacks just happen. Is Google going to threaten to leave from all those countries, too, even if it doesn't censor the Web there? If other companies were ready to shut down their shops in China or Russia every time they come under cyberattacks, they would all be done in their first months of operation.

Google justified its limited presence in China by saying that the company provides some kind of a public service. ""While removing search results is inconsistent with Google's mission, providing no information (or a heavily degraded user experience that amounts to no information) is more inconsistent with our mission" is what they said in Jan 2006. I just don't see how pulling out of China -- assuming the Chinese authorities don't bow down to Google's pressure -- would be consistent with that earlier stance.

If the logic is that Google can't guarantee the security of its Chinese users, well, they are really in bad shape and should close their shop everywhere. If, on the other hand, they completely changed their minds about the ethics of their involvement in China and now think that a little bit of censorship is evil in itself and clashes with Google's mission, then what's the point of framing it as a cybersecurity issue?

Here is my very crude and cynical (Eastern European) reading of the situation: Google was in need of some positive PR to correct its worsening image (especially in Europe, where concerns about privacy are mounting on a daily basis). Google.cn is the goat that would be sacrificed, for it will generate most positive headlines and may not result in devastating losses to Google's business  (Google.cn holds roughly 30 percent of the Chinese market).

All the talk about cybersecurity breaches seems epiphenomenal to this plan; it may simply be the easiest way to frame Google's decision without triggering too many "why, oh why?" questions. Besides, there is no better candy for U.S. media and politicians than the threat of an all-out cyber-Armageddon initiated by Chinese hackers. I can assure everyone that at least a half of all discussions that Google's move would spur would be about the need to make America more secure from cyberattacks.  No better timing to throw more terrorism-related meat to the U.S. public ("what if they read Obama's email?").

Now, if you believe that Google was wrong to censor the Web in China in the first place, I doubt you'll suddenly become a fan of their work -- they still don't seem to recognize that censoring the Web in China may have been wrong for ethical reasons and frame it simply as a business decision (based on new security threats).  You'll probably think that they are now doing  the right thing for the wrong reasons. 

If, on the other hand, you believe that they did the right thing in China by offering their limited service (rather than no service at all), I don't see how this move could make you feel good either: all it took to get Google to shut down their "public service" was to launch a bunch of cyberattacks (so, should we expect that, instead of direct censorship, authoritarian governments would now simply launch cyberattacks on their targets and force them to leave under psychological pressure?). Thus,  you'll probably think that they are now doing the wrong thing for the wrong reasons.

So, I don't really understand all the enthusiasm about Google's move. Can anyone really make a coherent argument that by threatening to leave China because of cyberattacks, they are doing the right thing for the right reason? I'd very much like to hear it. 

 

CHARLIEBECKETT

12:44 PM ET

January 13, 2010

Google Motives

Dear Evgeny,
I agree with your analysis, except for one point. 'Only 30%" of the market? I think most companies would give their right arms for only 30% of just about any Chinese market.
I also suspect that Google was, in a sense, naive. When they first went into China they realised that they were compromising but I doubt they were at all conscious of the wider political and commercial context and where that compromise might lead. Until recently Google as a company has not had a very sophisticated capacity for analysing those external issues as they relate to their business.
For me, this is still something of a mystery, for all the reasons you point out, but also because it doesn't make 100% sense either as an idealistic gesture or a cynical ploy to exit a difficult market.
Perhaps they did this merely to make your talk at Polis yesterday super-topical!
cheers
Charlie

 

SID

1:28 PM ET

January 13, 2010

Chinese Puzzle

Dear Evgeny,

You are very correct in your articulation about Google's proposed exit from Chinese markets. Well, most of Western companies went headlong into Chinese markets without reading the long FINE PRINTS at the bottom of each contract! Germans learned the Chinese lessons the hard way, as their technology Magnetic Elevated Line train was hurriedly contracted by Chinese before the Beijing Olympics. Later Chinese just reverse engineered the whole system without paying a dime as patent to Germany!
What a change, a poor communist Russia was outcast because of "Evil Empire" status, while China an economic giant is an "acceptable Empire" to many Western corporations, though both have no legal protective mechanism in place!

 

TIMSTYX

3:39 PM ET

January 13, 2010

Google

In the past Google i believe have always intended to adhere to their do no evil policy, but things have changed within the recent years. A much more advert/money/monopoly mentality seems to have emerged from within the googleplex. Although cynics may point towards this as a saber rattling, but at least it raises global issues with the world and the Chinese government about their information policies.

Google is becoming increasingly under attack in the recent months. Sarkozy and france are trying to strip them of their savings by attacking their ad revenue and taxing it. Several other countries have also engaged in law suits against Google in an attempt to siphon off a wedge of cash.

 

MOOCOW

5:13 PM ET

January 13, 2010

Not just any old cyberattack

I think the huge point you're missing is that these aren't just cyberattacks from random people in China.

The big implicit suggestion in the statement (that will never be stated explicitly) is that the cyberattacks were state sponsored. You say there are cybercriminals in every country, but these objectively different, criminals looking to make money, not active state sponsored hackers looking to gain political and competitive information.

If the Chinese government was behind attacks seeking both human rights activists information, and (rumoured) source code and competitive information from Google itself, then continuing to do business in the country with such strong state regulation *is* an issue.

The cyberattacks are an epiphany because the Chinese government changed the game. They're not regulating Google, they're actively attacking them.

Now, dropping censorship is only a direct response in that it's the concession Google made to the government in order to do business. So, Google is saying fine, if you want to attempt to hack us, we refuse to comply with this restriction, with the inevitable result of being blocked by the Great Firewall and getting kicked out of the country. If they're going to leave anyway, they might as well make it for a reason gaining them good PR, rather than just "We cannot operate with the Chinese government attacking us."

There are all kinds of other calculations, I'm sure, to do with market share, current and future profits, short and long term PR gains and so forth. But the idea that they're just using this as an excuse to get out of China seems incredibly odd. It's the only thing that has really changed since they entered the market, otherwise how is the calculation different from 2006?

 

KLORTHO

5:33 PM ET

January 13, 2010

PR war

I heartily agree with Moocow.
There's another aspect of this that I haven't heard talked about much (but admittedly I've been too busy to read very much about this since the story broke).
I'm referring to the horrible treatment that Google has been subjected to within China for at least the last year. The government overtly favors Baidu, and has been doing everything in it's power to promote that search engine over Google. For example, there was the anti-pornography campaign recently. Featured in news items about it was how Google's "auto-complete" feature made lewd suggestions. For example, type in "son" and you get the suggestion "son and mother sex" -- that kind of thing. It was exposed not long after, though, that there was an orchestrated campaign to seed Google's suggestion mechanism with those lewd phrases -- thousands of users from Beijing and it's environs were entering those phrases into Google's search box for the weeks leading up to that story breaking.
That's just one example.

 

GRANDCRU

5:42 PM ET

January 13, 2010

China's weak point

Remember Kopenhagen? China's government seemed to be so strong. Wen would not even talk with Obama. And every comment about Kopenhagen dealt with the shift of power from the west to the east. But there's one sweet weak spot. And it's the only threat the chinese goverment is fearing - uprisings, "disharmony", riots. Put one and one together and you get the picture...

 

JEEEM

8:10 PM ET

January 13, 2010

The story is China, not Google

You seem to be reading this as primarily a story about Google (understandable, since this is a tech site): "I don't really understand all the enthusiasm about Google's move." Perhaps the enthusiasm is more about the high-profile public embarrassment for the Chinese government.

 

2010LAOHU

2:15 AM ET

January 14, 2010

Baidu and Google

I agree with some posters that there is a slight contradiction in the reasoning here.

The inference, although not explicit, from google is that they are fairly sure that the Chinese cyber-attack, or whatever it was, was an official thing, not a case of some deniable hackers (the Chinese govt's normal modus operandi). Perhaps google have used their techno-wizardry to find out something that they haven't made public yet (or perhaps have chosen to never make public).

Another thing is that Google were always in an uneven battle with Baidu, not just from government support for Baidu, but because Baidu have a much more "Chinese perspective" on copyright infringement and linking directly to pirated materials...

 

XIAOJUN982711

5:41 AM ET

January 14, 2010

Google

In China,the Chinese government obviously favored Baidu.In the campaign of cleaning cyberspace,Chinese government criticized that Google linked with some vulgar information,but it's easy to use Baidu to search the same vulgar information.It's not because Baidu have some national perspective.The true reason is that Baidu is a little puppy of Chinese government and Google is not.The real purpose of the ant vulgar information campaign is to clamp down the free speech in the cyber enviroment.

 

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Evgeny Morozov, originally from Belarus, is a visiting scholar at Stanford and a Schwartz Fellow at the New America Foundation.

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